Should You Invest in Digital Marketing During Lockdown- An Expert Outlook
Corona virus outbreak has created an unprecedented lockdown situation all over the world. Lockdown is affecting people’s lives in many ways. It can’t be avoided. Health and safety come first. The thing we can do now is to make the best use of this situation. Running a business became tougher. Only a thoughtful digital marketing plan can save you.
Now, when money is limited, you must use it wisely. You must be wonder why should people invest in digital marketing during such trying times. Trust us, this is what your business or your brand needs the most right now.
Great opportunity to reach customers: every business wants to reach more and more customer base. This is the ideal time to do so. People are stuck at home and they are stuck with internet. So, if your business is present digitally it will reach a huge customer base with an ease. It is important to appeal those people to grab their attention. If you have invested in a good digital marketing company they can do the trick for you.
Importance of social media promotion: People cannot meet people personally as they need to maintain social distancing. Thus they are connecting with others via different social media platforms. They are uploading photos and videos, using hashtags, posting challenges, and doing so many other things on these platforms. Many renowned brands are taking this opportunity to promote themselves. Like famous British hip-hop outfit Young T & Bugsey started #don’tRushChallenge which created so much buzz over the web. Things like these create mass brand awareness and more people come to know about your brand just like that.
Beat your competitors: Just like you many business owners have the same doubt in mind; why to invest in digital marketing during this tough time. Many of them are not doing any promotion or pushing up their brand right now. This is the correct time to think out of the box. If you keep promoting your brand right now then people will have an impression of your brand in mind. Though they are not buying it at present but when everything will come to normal they will keep your products in mind. This way you can win the race against your competitors with a clean sweep.
Interruption in promotion is a bad idea: Suppose you are promoting your business back and forth for a long time. Now you are considering a rain check as people will not buy your product during lockdown so it is useless to keep promoting it. If you are thinking likewise you must reconsider. Though people are not buying non-essential stuff right now, they are keeping an eye on them. They have time in hand and they are investing it to researching about the products they intend to buy in the future. If you are not doing any kind of marketing right now those people will miss your product on the web. This interruption will cause will heavy damage in future.
Create a buzz over the web: People around the world are all worried and tensed. They turn to videos and contents over the web for information and entertainment. They listen to the social media influencers. This is the correct time to tell people how your brand is related and willing to help people. With a good promotion campaign you can approach such influencers to promote your brand to spread brand awareness. Brand like Gilettee Venus approached YouTube sensation Prajakta Koli to promote grooming at home while people stuck at home. It is a great move indeed.
Nothing stays forever in this world. This difficult time will pass by gradually. Human life will come back on track like before. Only a wise decision can help your business to stay relevant for your customers even now and hereafter. Invest in digital marketing now and enjoy its benefits forever.