Debashis Roy – Digital Marketing Professional

e-commerce marketing strategies

Sure Shot Ecommerce Marketing Strategies to Boost Your Online Sales

Online stores are gaining popularity like never before. A great number of people are spending time on ecommerce sites browsing different products. Now, according to a survey report only 16% people actually end up buying a product. This is the real challenge online stores need to face on a daily basis. To generate sales they need to develop concrete ecommerce marketing plan and imply them accordingly. Investing on digital marketing can help you to achieve your goals.

Digital marketing is consisting of so many channels. You might not have a huge budget to pursue them all. Here we will discuss the most effective digital marketing channels for ecommerce sites. This will help you to understand where to invest to generate maximum online sales.

Search Engine Optimization: Unless you own a site like Amazon or eBay, people will not directly type the name of your site on their browser to browse products. What they will do is to take help of search engines like Google, Bing, and Yahoo. Here comes the use of SEO or Search Engine Optimization. According to most successful SEO consultant MOZ, 71% people will prefer to browse through the sites that appear on the first page of Google search results. Well calculated SEO plans will help you to achieve higher rank. Remember, this is a long term but most effective investment. It can take up to 3 to 6 months to get visual results but it worth the time for sure.

Social Media Marketing: Social Media can provide all kinds of prospective consumers for every kind of product. If people are not proactively searching the product you are selling then you need to reach and approach them. Social media will help you with this. You can target different social media platforms, like Facebook, Instagram, Pinterest depending on the products you are selling. 51.3 billion USD revenue forecast was there from social media advertising for 2018. With a huge number of new
social media users born every day you can imagine where this number will go in future. This is the reason social media marketing is one of the most important parts of ecommerce marketing strategy. You can go for Instagram if you are having visually aesthetic product, you can also go for Facebook advertisement options as they can help you to reach very precised target base. All you need a dedicated team of social media marketers having thorough knowledge and understanding of social media platforms so that you can inspire more and more new customers buying your product.

Email Marketing: Email marketing is the most effective way to set up direct relationship with your existing and prospective buyers. Well designed email marketing will help you to make your customers feel special by sending special offers on their special days like on their birthdays or anniversaries. You can send special offers tailored only for them via email. You can also introduce new products like this. This will make your consumers feel special and they will end up buying more from your online store.

PPC and other advertisements: People get attracted towards products via tempting advertisements. When you are setting up strategies for ecommerce sites you need to keep this thing in mind. PPC is Pay Per Click ads that you can see appear in the top of a search result page based on the keyword you have typed. From this you may understand the value of choosing correct keywords for your PPC campaign to generate sales. After a proper keyword research and setting up a budget you can go
ahead with a PPC campaign. There are other Advertisement options like Social media ads. You can run ads on Facebook, Instagram, Twitter and other social media platforms to generate more revenue.

To imply these ecommerce marketing methods, you need to hire a dedicated professional or a team of professionals having vast knowledge in the subject to reach your goals. Online shopping trend is all-time high; take this opportunity to boost your business with the help of best digital marketing practices.

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